Introduction
At New Castle Merchant Services, we understand that protecting your information is just as important as providing secure, reliable payment solutions. This Privacy Policy explains how we collect, use, and protect your data as you explore our platform, tools, and services. By using New Castle Merchant Services, you agree to the terms outlined below. Please read carefully and contact us if you have any questions.
Information We Collect
Information You Provide Directly
Account Details: When you sign up for an account, request a consultation, subscribe to newsletters, or reach out for support, we may collect personal information such as your name, business name, email address, and industry type.
Service Usage Data: When using tools such as fee audits, calculators, or requesting a custom savings review, we may collect transaction information like volumes, card types, or settlement times to provide accurate recommendations.
Feedback & Correspondence: Information you share with us through surveys, forms, or email communication.
Information Collected Automatically
Device & Usage Information: We may automatically collect data such as IP address, browser type, device identifiers, and page interactions to improve site performance.
Cookies & Tracking: Cookies help remember your preferences, enhance navigation, and analyze website traffic. You may adjust cookie settings in your browser at any time.
How We Use Your Information
We use the information collected to deliver better services and improve your experience:
Service Delivery: To operate features such as fee comparison tools, calculators, and savings guides.
Personalization: To provide tailored content and recommendations for New Castle and Delaware businesses.
Communication: To send updates, responses, and newsletters (with opt-out available).
Platform Improvement: To analyze usage, optimize content, and create new resources for merchants.
Compliance & Security: To meet legal obligations, protect data, and prevent unauthorized access.
How We Share Your Information
We do not sell your personal data. We only share information under these circumstances:
With Service Providers: Trusted partners assisting with hosting, analytics, or communication.
Legal Obligations: When required by law, regulation, or legal process.
Business Transfers: If our company merges, is acquired, or sold, data may transfer to new ownership with notice.
With Consent: When you choose to connect with third-party tools or services.
Data Security
Protecting your information is central to our mission. We use multiple safeguards, including:
Encryption: Sensitive information is encrypted during transfer and storage.
Access Controls: Only authorized staff access data for approved purposes.
Routine Security Reviews: Regular checks to identify vulnerabilities and maintain compliance.
Please note: no system is 100% secure. We encourage strong passwords, logging out after sessions, and contacting us immediately if you suspect unauthorized use of your account.
Your Rights and Choices
As a user, you have control over your data:
Access & Correction: Review or update your personal details via your account.
Data Deletion: Request deletion of your personal data, subject to applicable laws.
Communication Preferences: Opt out of non-essential emails anytime.
Cookie Preferences: Manage cookies through your browser or our settings page.
If you’d like to exercise these rights or have questions about your privacy, please contact our support team.